This fall, second-year design students got to work creating a number of exciting advertising campaigns in Lori Peck's Advertising Class. We asked Lori to highlight a few of the most successful solutions from the quarter.
Aimed at convincing younger Seattle shoppers to order from Local Yokels, Tom Van Deusen and Evan Hughes “found a unique, memorable and likable solution that would stand out in the category.”
Heather Manning and Catlin McCartney’s work for Bike Works, was recognized by Lori for “tapping into the spirit of Bike Works and working within the brand to create compelling outdoor and social media that cuts through the clutter, and motivates the target audience to get involved and join the revolution.”
Geeta Sadashivan and Lyria Shaffer-Bauck’s team “found a unique way to break through the clutter of the category to show that Local Yokels is the best path to putting farm-fresh food on your table.”
Challenged with finding a way to make buying an unplugged-retro pen appealing to a tech-driven audience, Ricardo Castro-Garcia, Ryan Tiszai, and Dan McCoy’s Bic 4 Color Pen Outdoor Campaign featured executions successfully designed to appear in an outdoor space. Lori commented, “this is one of those projects that I wished would run because it would be so fun to see it in real life!"
Alumni Profile
I’m Martin, and I’m a type designer. Right now, I’m getting a master’s degree at a small art school in France doing type design. I’m really enjoying the school I’m at. I like my work, I like my teachers, I like my colleagues, I like living in France. So I decided to stay for another year. But I’ll be back in the U.S next year.
Alumni Profile
I wrote a lot of comic books. I was very involved with the Seattle comic scene. And I think that also was something, and I know a lot of cartoonists that went through the program and that really parlayed well with learning even UX like storyboarding and that type of thing, but also it's really useful to be able to visually display something. And so using those skills, using something I knew how to do.
Alumni Profile
Megan is a 2007 Creative Academy graduate who runs her own graphic design business with her sister in Bellingham, Washington